The impact of switching costs on customer loyalty: A study.
This thesis also analyzes the factors that have impact on customer satisfaction and result in customer loyalty. Recommendations on improving the service quality and getting customer retention are ultimately proposed. In this thesis, the theoretical background chapter reviews studies on customer satisfaction and customer.
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The study examines the impact of software on customer loyalty with a view to explore Access Bank. And the study will be structured into five chapters. The study as perceived might face some logistic challenges in term of the time and the costs involved in carrying out the research, but nevertheless, it would strive to accomplish its aims and purpose.
The Impact of CRM on Customer Retention. The Impact of CRM on Customer Retention Supervisor: Dr. Salehi. The purpose of this thesis is study of Customer Relationship Management process. with the power to change their short-term and long-term polices and strategies.
Customer Relationship Management and Customer Retention in the Amica Restaurant at Valmet Oy Ltd. Nischal CK. Bachelor’s thesis. November 2015. School of Service and Business Management. Degree Programme in Facility Management.
The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention. In a study of telecommunications services, the authors examine the effects of customer satisfaction, affective com-mitment, and calculative commitment on retention. The study further examines the potential for situational and.
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